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The 10 Hottest Bridal Beauty Trends of 2025

"Beauty begins the moment you decide to be yourself." — Coco Chanel. As we step into 2025, bridal beauty is all about one thing: authenticity. Brides are ditching the idea of one-size-fits-all looks and embracing trends that highlight their individuality. The goal is to look like the very best version of you. 

Bridal Beauty Trends 2025 - BLBS

Glowy, Skinimalist Radiance for Bridal Makeup

Gone are the days of heavy, cakey foundations. In 2025, it’s all about fresh, dewy skin—think radiant, healthy, and glowing from within. This trend, often called skinimalism, focuses on minimal foundation with a big emphasis on skincare. Want to nail the look?


Tip: Start prepping months ahead with hydrating facials and a consistent skincare routine. A good vitamin C serum and regular exfoliation will work wonders.

Natural makeup for brides - BLBS

Soft Waves with a Modern Twist for Bridal Hairstyles

Effortless waves never really go out of style, but this year, they’re softer and more natural. Less “beachy” and more “I-woke-up-like-this” chic.


Tip: Use a large barrel curling iron for loose bends, then brush them out for that soft, romantic finish. Add a few pearl pins or delicate clips to elevate the look.

Bridal hair soft waves - BLBS


Pink Shimmers for Romantic Wedding Makeup

Inspired by soft, romantic vibes, pink shimmer is taking over bridal makeup palettes. It’s feminine without being too sweet, and it flatters every skin tone.


Tip: Apply a light pink shimmer on the eyelids, a soft blush on the cheeks, and finish with a glossy pink lip for a cohesive, ethereal glow.

Romantic wedding makeup - BLBS

Bold Lips, Soft Faces: Statement Bridal Makeup Looks

2025 is the year of the statement lip. From deep berry to classic red, bold lips are stealing the spotlight, especially when paired with minimal eye makeup.


Tip: Choose a long-lasting matte formula to avoid touch-ups throughout the day. Balance it out with soft, neutral eyes and barely-there blush.

Bridal bold lip makeup - BLBS


Sleek, Polished Buns for Elegant Bridal Hairstyles

Chic, sophisticated, and fuss-free—sleek buns are the ultimate bridal hairstyle this year. Whether low and classic or high with an edge, this look exudes timeless elegance.


Tip: Use a strong-hold gel to smooth flyaways, and finish with a shine spray for that glossy, polished finish.

Sleek bun bridal hair - BLBS

The ‘No-Makeup’ Makeup Look for Natural Brides

For brides who want to feel like themselves (just a bit more refined), the ‘no-makeup’ makeup look is the way to go. It’s all about enhancing, not masking.


Tip: Focus on lightweight tinted moisturizers, subtle brow grooming, and a natural flush of color on the cheeks. Opt for a lash lift instead of heavy mascara for a wide-eyed effect.

No-makeup bridal look - BLBS

Smoky Rose Eyes for Soft Glam Bridal Makeup

Think soft, sultry, and romantic. The smoky rose eye trend blends muted pinks, mauves, and browns for a sophisticated, less-intense take on the traditional smoky eye.


Tip: Use a smudged eyeliner along the lash line and blend with rose-toned shadows for a soft-focus effect. Add a touch of shimmer in the inner corners to brighten the eyes.

Rose smoky eye bridal makeup - BLBS

Textured Ponytails for Chic Bridal Hairstyles

Sleek isn’t the only way to wear a ponytail on your big day. In 2025, textured ponytails are stealing the spotlight, offering a blend of sophistication and playfulness. High, low, or wrapped with a strand of hair for an elegant touch, this style adds a modern edge while still feeling bridal.


Tip: Add volume at the crown with a bit of backcombing, then curl sections of the ponytail for soft waves and dimension. Finish with a light-hold spray to keep it in place without making it stiff. A delicate ribbon, pearl pins, or a jeweled hair cuff can elevate the look.

Textured Ponytails Bridal Hair - BLBS

French Twist Updos for Classic Wedding Hairstyles

The classic French twist gets a cool-girl makeover in 2025. Think less “perfect prom updo” and more “effortless chic with a modern edge.”


Tip: Leave a few face-framing tendrils loose, and don’t be afraid to add texture with a light teasing or dry shampoo. Accessorize with minimalist pins or pearls for a modern touch.

French twist for bride - BLBS

Bold Accents with Metallic Touches for Wedding Makeup

Ready to make a statement? Metallic accents are in. Gold, bronze, even silver eyeliner on the waterline adds an unexpected pop of glamour without overwhelming the look.


Tip: Keep the rest of your makeup simple to let the metallic details shine. A sleek ponytail pairs beautifully with this edgy style.

Bridal accessories - BLBS

Glow on Your Big Day with Professional Bridal Makeup and Hair

BLBS team believes bridal beauty should feel effortless, personalized, and timeless. Whether you’re dreaming of soft waves, glowing skin, or a bold lip, our expert bridal hair stylists and wedding makeup artists are here to bring your vision to life.

Want to see how we can create your perfect bridal look? Contact us today to book your trial or use our cost calculator to plan your beauty budget. Your dream wedding look is just one click away!


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